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I am president of The Friedman Group, LLC. We work with professionals and business owners to develop and implement Inbound and Social Media marketing strategies in a way that enhances your brand and works to generate leads and revenue.
 
Blog Content. Its often a struggle to come up with something relevant to post. And, its important to think about your digital marketing strategies and how you will...
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The psychology of trust and inbound marketing isnt entirely new. Its new in the virtual world. Learning about a product or service from a friend on social media or a...
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This is a guest post written by Kaley Hart, a San Diego based digital strategist. Kaley loves working with small businesses, and telling their stories through social...
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Inbound marketing is a perfect match for marketing virtually any business, but some real estate professionals are slow to come around to the idea of applying theinbound...
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Inbound marketing is a marketing tactic small business owners can use to grow revenues. Early on, small businesses owners relied on friendship and club meetings to get...
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To some people, inbound marketing might seem like a contradiction in terms. Isnt marketing always outbound? Isnt it up to the company to reach out to the consumer and...
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Over the past year or so, we have written a number of posts regarding the importance of including video in your digital marketing strategy. Vidyard recently published...
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Have you bought into the concept of inbound marketing, or do you think this is a contradiction in terms? Were so used to the idea that marketing should be outbound, we...
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One of the top challenges for inbound marketers is generating quality leads. Not just leads, but leads who are sufficiently knowledgeable about a company and its...
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We have partnered with HubSpot to bring you TheState of Inbound 2017. The report takes a hard look at the challenges businesses face in 2017 both in terms of the...
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Inbound marketing strategies have proved immensely successful. The first search engines didnt launch until the 1990s (the first was Archie in 1990, followed rapidly by...
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Inbound marketing is a technique that works no matter what field youre engaged in. For financial services providers especially, its possible to increase your customer...
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Inbound marketing is by far the best way to promote your medical practice online. In a technology world where more patients are scouring the Internet seeking information...
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Social media marketing has completely overhauled the way businesses connect and communicate with their prospects, leads and customers. Used properly, social media can...
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Inbound marketing is still a mystery to many. Marketing strategies for both B2B and B2C companies have changed dramatically over the past decade. Marketers are...
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