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Email marketing is remarkably easy to door so many people think, usually people new to the practice. In truth, email is extremely difficultto do correctly. But, its...
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Most marketers understand both digital and traditional marketing methods work, which means they each have a place in the marketing mix. But the problem is many brands...
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Email marketing has been the number one sales and marketing channel for many years and with good reasonit works. In fact, Ive seen email studies reporting the return...
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Daniel Newman / November 17, 2017 There is a lot of speculation about the future of work in tomorrows economyand for good reason. As we enter Phase 2 of artificial...
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Some people call it DevOps. I call it the only way to succeed in the digital transformation. As small and nimble organizations, startups have exactly the right culture...
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Think back way back if needed to that first time you sat behind the wheel of a car after getting your license. Remember how all that giddy delight of hopping in,...
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Leveraging technology is the way to grow a business in todays digital first worldthats no secret. Whether youre using technology tocollaborate better in the...
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The marketing funnel goes something like this: Awareness, interest, consideration, intent, evaluation, decision. Normally, marketing is responsible for the first part of...
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There is a popular marketing practice based on customer personas. The approach defines simple customer segmentation by demographic descriptors, and then essentially...
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My prediction: there will be a time when it seems impossible that we ever survived without Blockchain. Until then, the technology that once was the lesser known force...
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Cybersecurity breaches can happen to any business at any moment and the frequency of these intrusions are increasing rapidly. Themassive data breach that hit...
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Working nine to five is a notion from a bygone era. As of this year, about 34 percent of workers in the United States are part of the freelance gig economy. Add to...
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Shelly Kramer / November 15, 2017 This is my second year attending the Huawei Global Mobile Broadband Forum event, and this years event is in London. Ken Hu, Deputy...
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Todays consumers control their own experience with your brandnot the other way around, and thats as true of B2B customers as it is B2C ones. There are more touch...
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Though Twitter is still the third-most popular social media platform according toeBizMBA, speculation about the companys struggles abounds. News outlets...
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