Your World is Full of Placebo Buttons (and That's a Good Thing)
All products and services, everything we buy and use, has but one job — to modulate our mood. The fundamental reason we use technology of all sorts, from stone tools to the latest iPhone, is to...
Recently, I needed to book a lunch meeting. To help coordinate, I asked Amy to assist and cc’d her on the email. “Amy,” I wrote, “please help us find a time to meet. Let’s plan for sushi at...
This Weird Research-Backed Goal Setting Hack Actually Works
Nir’s Note: This article on goal setting was originally published in early 2016 but got such a great reader response that I decided to expand and update it along with adding the video below. Let me...
If you’ve started a tech company to make a lot of money, chances are you’re bad at math—or simply delusional. Statistically speaking, your odds of a big-time payday are somewhere between zero...
Are we using behavioral design for good? How do we know? Now that we have the power to profoundly change peoples’ habits through technology, how do change behavior ethically?
In this short video,...
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