Luke is a lover of good food and bad puns, landscape photographer and owner of many T-shirts. He lives in Brisbane doing digital marketing and SEO for a crust, and has a Weimaraner puppy named Argos. Luke started Top100Experiences.com.au to share his knowledge of the travel industry and his passion for Australia.
Reducing Irrelevant Impressions/Clicks in Google Display Network
After a few days of running a Google Display Network campaign in AdWords, you may notice something concerning. If you wander over to the "Placements" tab (from the "Display Network" tab, click on...
Recently I was on a discussion panel talking about e-mail marketing. Here's a quick summary video with some extra points. To see some fantastic unsubscribe page examples (one of my points in the...
Recently I was invited to be part of the Networx Marketers Meetings panel discussion on e-mail marketing, discussing why it still works even though it's often written off in the age of social...
Google in 2014 - What's changed and how to take advantage of it
Recently I presented at Interactive Minds in Brisbane about Search Marketing: What's changed and how it affects your ROI. It was a great event, and I presented alongside other industry experts –...
Why choose a Facebook page instead of a personal profile?
Quite often I see businesses operating from a normal Facebook profile. They usually put the business name as the first and last name to make Facebook think it's a real person. Facebook pages were...
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