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I care about nonprofit causes and digital and how the two connect. I use social media and digital tools to provide solutions to nonprofits and local community groups
 
When it comes to convincing people to become monthly donors, our approach to email is all wrong. At least this is what I get to thinking sometimes when having...
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What is interactive content Interactive content is a specific piece of content aimed at engaging participants or readers, more than simply reading or watching....
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What is Marketing Automation? Simply put, it is scheduling and sending emails based on user behaviour with the ultimate goal of driving leads and donors to take...
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Marketing automation campaigns are a great way to guide your leads and supporters through each stage of the donor journey, moving them from lead to cash donor, to...
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Strategic storytelling is all about using stories to inspire and engage people to support your organisation in achieving its goals. A Narrative Framework does just that....
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Despite best intentions and mountains of data, many charities continue to offer lackluster experiences for their donors. Customer journey mapping can provide insight...
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Landing pages are customised pages that your leads are directed to from a social media page, an email send,an event invitation, a paid ad, or a search engine result. No...
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Understanding the nature and practice of storytelling can be powerful tools to help us convince potential donors to support our causes. The framework and structure of...
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We spend considerable amounts of time driving traffic to our pages through advertising and link building and SEM, but unless you have a killer landing...
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Storytelling is a great way to educate, inspire and engage people as it helps you connect with people on multiple levels. What makes agoodstory? From a marketing...
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Website usability testing is conceptually not very complicated.You're simply showing different versions of a website andtracking which one works best.When thinking...
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Advertising maven David Ogilvy claimed that 5 times as many people read the headline as read the body copy. A great advertisingheadline can mean the difference between...
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OK. I admit it. I'm a bit of a font geek. As strange as it is to say I love a good font.So here is a list of a few font foundries I like. Dharma Jan Fromm House...
1 comments
Adrienne Smith
Adrienne Smith 3 years ago
I'll have to check these out Daniel. I love finding new and fun fonts to use. Changes things up a bit. Thanks for sharing this.
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Your email list is the heart of your marketing strategy. When you write a blog post, the people on your email list will be the first to read it. When you have a webinar,...
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The best communications are about more than informing and entertaining your supporters. Their objective is to influence how people think, feel and behave and more...
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