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Jerry Silfwer is CEO for Spin Factory. Jerry has also founded PR of Sweden, the no. 1 online community in the Nordics for communication specialists. Jerry's blog "Doctor Spin" has been around since 2002 and earned a following especially in the Nordic region.
 
Journalism, as we know it, is going to hell in a handbasket. There's no denying it anymore. And it sure is serious. Journalism is the Fourth Estate, and we all depend on...
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"The press release is dead," some say. Well, calm down. Businesses will have to issue official statements to the general public in the future, too. Neatly packaged...
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So this tweet has been doing the rounds on social media lately, and quite a few dear friends have decided to put their lives in my hands. And yes, tagging me is...
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Why do people follow other people? Most businesses aren’t paying much attention to the why question. Instead, they focus more on the how — how do I get people...
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This article originally appeared on Idea Hunt. In my day job, I help companies of all sizes to reach greater audiences and get those audiences buzzing. With limited...
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There’s a spotlight out there for all of us. With the internet, we all have the tools we need to build our personal brands at our fingertips. The good news is that...
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If I could offer just one piece of marketing advice, what would it be? When thinking about this, I thought that my answer would be something about how important it is to...
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It took us a while, but we eventually figured it out:The Earth is round, and we shouldn't worry about falling off the edge.The web, however, has been flat since the...
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Some brands have PR dynamite. What makes these brands so explosively exciting? And can we decode this excitement and replicate it for any business? As a professional...
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This is a guest post by Ola Lidmark Eriksson, CTO at Wide Ideas.Two years ago, I asked myself if it would be possible to use machine learning to better predict the...
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Over the years, I’ve must’ve done between 50-60 media training sessions with corporate- or political spokespersons. Standing in front of a camera or a microphone can...
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Tinitell is a wristphone designed for kids that raised $100,000 in just 10 days through crowdfunding site Kickstarter. The campaigned closed on $140,933 and the...
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I confess. When Snapchat started gaining traction, I failed to see what the whole point of the app was. Personally, I like to put some love into the online content that...
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Do you follow someone on social media who posts about their picture perfect lifestyle, but you know (or suspect) that they’re just faking it? Me, too. And since I’m...
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We're about to embark on a new year and what better way to do so than to stack up on some of the best books on digital marketing, PR and strategy?For a long time, I...
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