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  • Doctor Spin

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Jerry Silfwer is CEO for Spin Factory. Jerry has also founded PR of Sweden, the no. 1 online community in the Nordics for communication specialists. Jerry's blog "Doctor Spin" has been around since 2002 and earned a following especially in the Nordic region.
@JerrySilfwer (2,210)
 @DoctorSpinPR (15,038)
 Jerry Silfwer
Jerry Silfwer
Doctor Spin
http://www.doctorspin.me
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Dear Journalist

Journalism, as we know it, is going to hell in a handbasket. There's no denying it anymore. And it sure is serious. Journalism is the Fourth Estate, and we all depend on...
2 years ago   Promote    Stats
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Why Ticky-Tacky Press Releases Drives Me Crazy

"The press release is dead," some say. Well, calm down. Businesses will have to issue official statements to the general public in the future, too. Neatly packaged...
2 years ago   Promote    Stats
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Don't Call Me

So this tweet has been doing the rounds on social media lately, and quite a few dear friends have decided to put their lives in my hands. And yes, tagging me is...
2 years ago   Promote    Stats
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The Follower Contract

Why do people follow other people? Most businesses aren’t paying much attention to the why question. Instead, they focus more on the how — how do I get people...
2 years ago   Promote    Stats
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The Power of One Very Happy Customer

This article originally appeared on Idea Hunt. In my day job, I help companies of all sizes to reach greater audiences and get those audiences buzzing. With limited...
2 years ago   Promote    Stats
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How to Build a Personal Brand

There’s a spotlight out there for all of us. With the internet, we all have the tools we need to build our personal brands at our fingertips. The good news is that...
2 years ago   Promote    Stats
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Small Numbers Matter

If I could offer just one piece of marketing advice, what would it be? When thinking about this, I thought that my answer would be something about how important it is to...
2 years ago   Promote    Stats
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The Web is Not Flat

It took us a while, but we eventually figured it out:The Earth is round, and we shouldn't worry about falling off the edge.The web, however, has been flat since the...
2 years ago   Promote    Stats
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My Recipe For PR Dynamite

Some brands have PR dynamite. What makes these brands so explosively exciting? And can we decode this excitement and replicate it for any business? As a professional...
2 years ago   Promote    Stats
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How I Used Machine Learning To Predict Soccer Games For 24 Months Straight

This is a guest post by Ola Lidmark Eriksson, CTO at Wide Ideas.Two years ago, I asked myself if it would be possible to use machine learning to better predict the...
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Media Training Class: Top 9 Mistakes Even Trained Spokespersons Make When Talking To Reporters

Over the years, I’ve must’ve done between 50-60 media training sessions with corporate- or political spokespersons. Standing in front of a camera or a microphone can...
2 years ago   Promote    Stats
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Tinitell: Learnings From Running A Kickstarter Crowdfunding Campaign That Raised $100,000 In 10 Days

Tinitell is a wristphone designed for kids that raised $100,000 in just 10 days through crowdfunding site Kickstarter. The campaigned closed on $140,933 and the...
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Snapchat For Grown Ups

I confess. When Snapchat started gaining traction, I failed to see what the whole point of the app was. Personally, I like to put some love into the online content that...
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How We Became A Generation Of Social Media Fakers

Do you follow someone on social media who posts about their picture perfect lifestyle, but you know (or suspect) that they’re just faking it? Me, too. And since I’m...
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The 25 Best Books On Digital Marketing, PR And Strategy

We're about to embark on a new year and what better way to do so than to stack up on some of the best books on digital marketing, PR and strategy?For a long time, I...
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