Have you noticed that naming a brand is one of the hardest aspects of branding?
Good brand names have a certain "stickiness" to them. This "stickiness" is what makes them memorable and repeatable. It...
Googlejuice. Googlejuice. Googlejuice.
Ok Google is not Beetlejuice, but the desirability to accomplish what seems impossible runs rampant in the business and online worlds. Businesses are always...
On Wednesday, October 15th 2014, over eighty community, business, and education leaders converged on City University of Seattle to celebrate the new School of Applied Leadership (SAL). The breakfast...
As one of the over 3 million people who have participated in the Ice Bucket Challenge, it has been amazing to watch the success of this campaign.
Before I was challenged, I was in a meeting with the...
What Do Technology, Sociology, Psychology, and Social Media Have in Common?
"Social media is more about sociology and psychology, than it is about technology" ~ Brian Solis.
While I agree with the concept of this quote, overall, I disagree. You can spend all your time...
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