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Social Media Innovator & Strategist who is willing to say what others leave unspoken. Contributor to @HuffingtonPost #SocialMedia #Anthropology #Innovation
 
Whether you're just getting your social media strategy rolling or you've already built a powerful following, you must evolve with changing trends. Many new services are...
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Football season is almost here, and that means chances for you to score a touchdown, too. No matter your business or industry, you can use the season to take your game...
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It might be vacation season, but a great marketing strategy never takes time off. Wondering how you can craft a marketing strategy that works well and remains...
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The core of every stellar business plan is customer retention. Often overlooked, it’s really a make or break focus for every company. Those companies who truly value...
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Customer testimonials are part of the secret sauce of success. You can make your copy compelling, you can design a beautiful, user-friendly website, your product can be...
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While many may argue that a digital strategy differs greatly from that of a more traditional construct, I believe it stands to reason that nothing is new in the world of...
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As Valentine’s Day draws closer, expect to see more and more reminders of love all around you. It’s true that all of the pink, red, roses and pressure to buy boxes...
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Arguably, the most important words in any email you send are your subject line. Those few precious words stand between your message and the trash bin…or worse, the...
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The ubiquitous world of marketing is ever emerging and evolving. In fact, one might argue that those charged with the responsibility of influencing the consumer do not...
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While I admit without apology or remorse that I believe the data is beautiful, I would be remiss if I did not also acknowledge that it is malleable and does not always...
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If the buzzphrase “viral content” has taught us anything over the past few years, it’s that really good content will be shared far and wide. And while there’s...
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It seems that consumers simply cannot get enough online video content. Online video consumption is expected to account for 80 percent of the world’s internet traffic...
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Even with all of the emerging storytelling technology for small businesses, blogging remains an effective way to reach an audience with your marketing messages. It’s...
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Consumer technology is moving so quickly that it seems as soon small business owners master the latest, greatest thing, there is another one that outdates it. One of...
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Producing content online is a really smart way to garner attention for your personal brand and your small business. By providing your expert input on issues that...
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