Alex Hisaka Male

Alex Hisaka is the Online Marketing Analyst at Desk.com, part of the salesforce.com family. She helps businesses find and track their most effective keywords, optimize website content so it gets found in search results, attracts and optimizes prospects with great content, creates marketing offers to nurture leads and drive conversions, and collects and analyzes online conversations surrounding the brand, its competitors and industry that matter the most. She uncovers trends and emerging issues, determine who's influential, analyzes sentiment, and tracks all marketing efforts and analytics.



Before Desk.com, Alex worked in the advertising industry as an interactive copywriter for Edelman Digital, Publicis Groupe, and Sapient Nitro.



Alex shares her insights and discoveries on her blog and on Twitter - where she is followed by more than 7,000 people.



Specialties:


Online listening, engagement and analysis


Emerging trends and best practices sharing


Social media strategy


Social media development


Social persona development


Content strategy and planning


Social media crisis management


Social customer service


Development of community framework


Search Engine Marketing (SEO)


Search Engine Optimization (SEM)


Paid advertising


Community Management


Content creation


Blog content management


Copywriting