Website Redesign 101: What You Need To Know Before You Hire A Company
The homepage for Code and Theory, a website design company, has only 12 words on it. But don't let that fool you. It features a level of sophistication and user friendliness rare in the online...
GYB 006: The Secret To YouTube Video Ads | Lower Cost Leads
Are you thinking about running video ads on YouTube but don't know if it will perform? In this episode I reveal the cost and effectiveness of YouTube video ads for both B2B and B2C businesses. I...
How To Use Smart Content To DOUBLE Your Marketing Results
First let’s talk about what smart content is. If you're like most companies, your customers can be segmented into a few different personas, industries or segments. Using HubSpot's marketing...
With 500 thousand businesses using Houzz to reach 25 million homeowners, some in the home services and luxury home goods business might feel like there is they're too late to the Houzz party. Not so!...
Lessons Learned by Marketers in Controversial Fields
Have you ever thought about what it's like to market a certain product or service that not everyone loves? Ever wondered about a marketer's thought process for coming up with tactics to get a niche...
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