Pam Dyer is an integrated marketing executive dedicated to helping companies grow via innovative branding and audience engagement programs. She delivers results by leading teams to create forward-looking strategies and translate them into measurable tactics, iterating as needed to achieve corporate goals. She is a big-picture thinker and relationship-builder who thrives in environments where collaboration is embraced. Pam has a passion for achieving business results through supporting people, growing teams, and sharing success.
Pam authors an award-winning blog, Pamorama which helps businesses optimize their brands, create customer engagement, and drive sales by using social media channels and content marketing programs. She has educated thousands of people about how to create, manage, and measure outreach initiatives on Facebook, Twitter, LinkedIn, Pinterest, Google+, and other social networks. Pam has a global footprint and routinely receive questions and comments from her audience, the majority of whom are in the U.S., Canada, Europe, Australia, the Philippines, India, South Africa, and the United Arab Emirates.
You work hard to create great content — people should see it.
Content marketing creates brand loyalty by engaging current customers and attracting new ones. It gives your company a voice and...
How to Use Twitter Cards in Social Media Marketing
They add a few lines of HTML metadata to blog posts and other thought leadership content that enable brands to stand out from the pack in Twitter feeds that are full of text. They can help...
Don't Make These 9 Social Media Marketing Mistakes
Social media marketing should be part of your strategy.
Social networking is the most popular online activity, so it makes sense for businesses to try to engage that audience in an attempt...
12 Essential Elements of a Social Media Marketing Strategy
If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan. If you don’t, it will...
5 Mistakes That Prevent Your Content From Going Viral
Why isn’t your amazing content going viral?
You do everything you’re supposed to do. You write great blog posts, film interesting videos, and take amazing photos. You share them on Twitter,...
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