PAM DIDNER, selected as one of BtoB’s Top 25 Digital Marketer in 2011, is a frequent speaker for industry events. She coined the adage, “Content is King. Creative is Queen.” With 20 years of diversified and global experience in all aspects of Marketing, Finance, Planning, and Operations, she is an expert in creating a unified worldwide go-to-market strategy while meeting locals’ needs. www.pamdidner.com
What's the simplest definition of global content marketing?
Content marketing is using content as a way to communicate the benefits of your products and services.
Although my teenage sons thought it was pretty cool that I published a book, Global Content...
The 7-Step Guide to Scale Your Marketing Content Effectively Workshop in Lausanne
Kelly Hungerford (@KDHungerford) and I sat next to each other during lunch at the 2013 Content Marketing World (if you’ve never attended CMW, you need to go!). We hit it off so well that we became...
3 Lessons I've Learned from Starting My Own Business
I had a cup of coffee with a good friend last week. She wanted to know how to make a smooth transition from a corporate professional (aka corporate junkie) to an independent consultant. She is in her...
How do you run a successful marketing campaign on limited headcount and budget?
The ugly truth about marketing is that it’s not free. However, you don’t see many marketing articles or blog posts...
Spring Cleaning: Organize & Simplify Your Content Marketing
As I was cleaning out my closet as part of my annual spring-cleaning fiesta, it dawned on me that I need to apply the same thought process to my content as well. If you think about it, creating...
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