My name is Aaron Crowther. CommsPro.me is my Blog for all professionals interested in exploring communications strategy. In it I also spend a lot of time writing about what is happening in the world of social media – perhaps the most important change for individuals and organisations in the digital age.
You may also notice the insignia ASComms – referring to my initials and the Consultancy I founded in 2011.
With University Majors in Writing and Media Production, I began my career as a Journalist in 2000. After three years I transitioned into marketing with Post Graduate Studies in Business Administration and have since held a number of senior corporate communications roles.
I have experienced communications in a hands-on capacity at the front line in the media, as well as in management as an Editor. My corporate communications roles have engrained in me the importance of taking a holistic view of communications, internal, external and via multiple channels, in order to cultivate engaged communities. I have worked both client side and within an agency environment.
My work history includes management roles at Spectrum Group, EMC, Express Data (Dimension Data), Canon, and as a journalist for APN News and Media, MonitorBusiness, Printer Magazines and Haymarket Media. I have also been published by B&T.
The holy grail of comms is having people believe you
Communication by definition is the sharing of meaning. The business of communication needs to extend further. It simply has to.
When it comes down to it, the business of communication is all about...
How you can start using personality types to create more engaging content! It’s something you should consider if you haven’t.
Ever been at a team offsite and done one of those personality tests...
Why I don't care about influencers, and neither should you
Being open makes a world of difference when it comes to being relatable. It’s the foundation and catalyst of trust.
I speculate the time a genuine insight becomes an overused, misrepresented...
Legendary businessman Henry Ford once said: “They can have any colour they want as long as it’s black.” It would be tough to bring that attitude to business today. You only have to look at a...
In my job I network, a lot! The stand out people I meet are above all else inquisitive. They’re curious.
When LinkedIn asked me to write something as a part of its Publishing Community that might...
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