How to get noticed by influencers without looking like a pratt, or a stalker
Let's face it, you want visibility and profile and you'd probably fall over yourself if an influencer took you under their wing and shared your voice with their tribe – right?
For many people it's...
7 ways to find and connect with journalists using Twitter
Want to be seen as 'the expert', want more media profile and visibility? Then if you're not using Twitter you are missing a trick because very many journalists are using it each and every...
10 ways journalists find experts like you for comment
One of the age old problems facing businesses in doing their own PR is getting the attention of journalists.
You might assume you can't compete with the big boys – too small, no profile, don't have...
How to use client testimonials to get your business noticed
It's so easy to get caught up in just thinking that to get your business noticed you need an endless stream of press releases (see PR glossary). Sometimes, the simple things, like client...
Warning: 25 mistakes that are strangling your website and killing your reputation
OK, you've done it, your website is up – hurrah! But, you know by now that building a website and hitting the button to turn it live is just the start.
Websites are great – you can showcase...
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