phil smith Male England

Business development and marketing. Practical advice, support and B2B marketing and lead generation services for SME's. #b2b #marketing
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Do you actually know how much marketing activity you can actually afford? Even if best practice marketing is employed it is not safe to assume that an increase in B2B marketing costs will be more...
Blog
8 years ago
 
Why does marketing effort stubbornly refuse to deliver the expected results for many professional services businesses? Based on our experience there are eight main reasons marketing fails: The...
Blog
9 years ago
 
Let me let you into a little secret. If you need short term sales numbers to prop up your business or meet your year-end numbers don’t’ rely on marketing to help. Despite what some may wish to...
Blog
9 years ago
 
Given it costs between five and eight times more to acquire a new customer than it does to keep an existing customer the issue for many businesses is how to keep existing customers happy and onboard....
Blog
9 years ago
 
In the last in the series of posts on how to take your search engine marketing in house we cover the importance of producing appropriate content. That is, generating information of benefit to...
Blog
9 years ago

Real B2B Marketers

Are you actively involved in Enterprise B2B Marketing, eithe..
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