I love all things consumer psychology, off or online - ui/ux, neuromarketing, user behavior, etc. etc. I try to leverage paid and unpaid resources like Lynda, Proquest, Academia.edu, in all my blog posts, and my extensive understanding of marketing through my Masters at RIT, NY (I'd say it was overpriced, but what the heck')
The difference between and advertisement and storytelling
We confuse the two. Quite often. We think that an ad with a story – is suddenly storytelling. Its story-selling. Storytelling is strictly – a story about the brand. THAT IS ALL. Anything else, is...
To close the deal with customers, share your story with them
For brands to close-in on a deal, and differentiate themselves from the competition, they need to speak their story. A story that speaks about –
A) Who they are – Name, legacy, good-guys,...
For brands to create change, they need to do it through art
Every time we speak, we sell. We sell dinner plans to one another, movie recommendations, recent art purchases, and travel destinations. This gives the word "sell" a bad rep.
We shouldn't be...
YouTube is, simply put, a giant in video sharing and search. There is no alternative for it at the moment. How does a Giant then continue to stay relevant, despite the attacks from miniature niche...
The three keys to content - Unique, Useful & Interesting
Problem: There is a lot of content out there. Getting eye-balls on mediocre content is not ROI-friendly
Solution: Focus on the three cornerstones of content – Make it Unique, Useful, and...
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