I work at Google as Head of Brand Solutions for Asia Pacific. My current focus is to expand Google’s business in the region beyond the legacy Performance business and into Brand marketing, by capturing an increasing share of spend from the top global and local advertisers. I spend most of my time crafting innovative digital branding solutions and changing the mindset of top brand marketers in the region to embrace digital at the center of their marketing strategy.
CES and the internet of things: what does it all mean for brands? Not much, for now.
CES 2015 has largely disappointed. Some pretty cool gadget and lots of old ideas. Those who said that all cars would drive themselves by 2020, now predict the same for 2030 (moving by decades is...
5 predictions for 2015: The mobile transformation in digital marketing
2015 promises to be another year of high growth for mobile, but also a year of transformation. Users will continue to do more of the same (watching video, listening to music, search, engage socially,...
A special thanks to my friend and colleague Caroline Murphy for contributing to this article.
2014 will mark the first year in history that TV advertising is soft, even though the industry overall...
Turn-Learn-Return: the path from unawareness to fandom
Creating brand love is hard. Consumers are bombarded with brand messages every day, and we are all professionals in sorting out what’s useful to us and ignore the rest. We are wired to ignore the...
Intent and engagement: a framework to create better video content
Every brand wants to forge a unique relationship with consumers. However, in today’s world, where consumers are hit by as many as 5,000 branded messages a day, just shouting louder will only...
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