CMO, Lecture Strategy and Marketing at SolvayBusinessSchool, Partner at FUTURELAB, Passionate by entrepreneurship, digital marketing and education. Proud father and husband.
While we can be very complex when trying to build a marketing plan, I rather believe that the game is more simple but the difficulty is in the details:
WHO: Brand (Your identity, Mantra,...
Digital Transformation is a hot topic these days! It is also a fantastic opportunity for companies to "re-engage" with their customers.
In a VUCA world (Volatile, Uncertain, Complex and Ambiguous),...
9 Rules on How to Build Great Campaigns from Ogilvy
Some good tips from an advertising man, David Ogilvy.
What you say is more important than how you say it
Unless your campaign is built around a great idea, it will flop
Give the facts
You cannot bore...
Graduation Ceremony at Solvay Brussels School on 10 October 2015
Please find below an extract of my speech during the graduation ceremony of our Advanced Master @SolvayBrusselsSchool.
You are graduating today from our Advanced Master at Solvay Brussels School and...
The Customer Satisfaction Treadmill described by Daniel Kahneman is an interesting concept when you are thinking about Brands and Marketing. Indeed, our permanent focus on differentiation and...
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