Is technology driving a social trend? The emergence of the Blur
The era of digital transformation, and omni-connectivity is seemingly having some impact on many business and personal aspects, which...
Design Thinking Consulting: an actionable theory of brand design for urban futures
Urban Design Thinking Consulting: From brand design to international marketing expansion in social media and social networks, cities require new models for a new marketing mindset.
In 1999, British...
Developing a start-up in the Real Estate Market in Spain
Meet Arad Edrey-Lavie, managing director NuvoBarcelona, Unique Advisory For International Investors In Barcelona. After 10 years of developing...
Brand Architecture: Branded House vs. House of Brands, is the verdict out?
Making sense of Brand Architecture
Probably brand architecture is the branding framework that non-marketers have the most difficult comprehending. While as consumers they are probably used to...
Tomorrow's Healthcare, between High Tech and Human Empathy
The future of healthcare
From a recent BBC online study, new features of luxury and new markers of wealth were identified in immaterial treasures like the control over one’s time, the possibility...
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