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When brands first approach local business PPC advertising, they often see rough results. This is because of highly competitive keywords and smaller audiences, which...
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Why is it important to discuss AdWords Display ad sizes? If you're in online advertising, and specifically in paid, more than likely you've heard of the Google Display...
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Implementing AdWords scripts into your campaigns doesn't have to be a daunting process. AdWords scripts are meant to help ease/automate your PPC reporting and...
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An adorable depiction of a user and chatbot talking to each other In the age of artificial intelligence, considering a chatbot is just a small piece of the pie when...
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Google Analytics regex (i.e. regular expressions) is an underappreciated skill set. If you want to do any sort of filtering or targeting beyond the basics, a good grip...
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