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Blogger Tribe (Public Tribe)

Designers, developers, storytellers and creative yellers. Welcome to Form & Function. Here we blog, post, network and discuss all things related (but not limited to) advertising, social media, ID, UX, UI, design, print, PR, mobile/tablet, transmedia storytelling and creative thinking. I hope this is a tribe that you will feel suited and comfortable in. I want you to have the willingness and freedom to share your mind and approach openly and without fear. Thank you & welcome!
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Why Hootsuite Stopped Working for Me as a B2B Founder

Most B2B founders I know treat their social listening tool like a utility bill — something you set up once, auto-renew every year, and never really...
13 hours ago   Blog Content   Stats
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Reached out to 40 people I actually had good relationships with while running RiteKit.

Almost all ignored me or said they didn’t know enough to help. One person tested it, found a bug, and left. That’s when I realized ‘warm’...
1 day ago   Blog Content   Stats
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Brandwatch Is Enterprise Overkill. Here’s What Mid-Market Founders Actually Need

Most founders I talk to signed up for Brandwatch because a consultant told them they needed “enterprise-grade social listening.” Six months later they are...
2 days ago   Blog Content   Stats
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We Found Our First Customers by Watching Them Complain About Our Competitors

Last Tuesday, I closed a $12,000 deal with a company that was publicly trashing my competitor on Twitter just two weeks earlier. The best part? They came to me.This...
2 days ago   Blog Content   Stats
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Why I Built MentionFox Instead of Just Using Mention.com

Most founders who build a competitor to an existing tool do it because they couldn’t afford the original. That wasn’t my situation. I was paying for...
4 days ago   Blog Content   Stats
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