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Blogger Tribe (Public Tribe)

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Customer journey mapping: understanding the customer

In our introduction to customer journey mapping, we looked at the what and why, with several tips to use customer journey maps beyond the strict scope of customer...
9 years ago   Blog Content   Stats
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Customer experience management - putting the customer first

Customer experience management. Three words standing for a whole discipline aiming at creating customer value through experiences which in turn leads to business...
9 years ago   Blog Content   Stats
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Digitalization and the human element in technological change

One of the key reasons technology implementations, digital transformation efforts, IT projects, customer service or experience optimization plans and digital business...
9 years ago   Blog Content   Stats
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Government: the Digital Transformation Office case

Depending on the organizations people interact with, they get different labels: consumers, patients, clients, citizens, customers, the list goes on. Just as there is an...
9 years ago   Blog Content   Stats
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Guide to persona and buyer persona models for integrated marketing

Using personas in (online) marketing is not new. Among others conversion optimization practitioners, user experience designers, web developers and usability experts have...
9 years ago   Blog Content   Stats
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