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Measuring the Return on Investment of Social Media

Return on Investment is one of the most hotly debated aspects of communication and especially social media measurement. But like any other department, social media...
10 years ago   Blog Content   Stats
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Lessons from AdventureCon14: Creating Content and Building Relationships

Last weekend, Julie Pippert and I had the honor of spending quality time with some of the most amazing women in the state of Texas at the third annual AdventureCon...
10 years ago   Blog Content   Stats
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Google Analytics is Dead as We Know It: Meet Universal Analytics

Google Analytics is a mainstay for most websites and blogs. Google has slowly been transferring all of these accounts to its new property called Universal Analytics....
10 years ago   Blog Content   Stats
2 comments
Heather B
Heather B 10 years ago
I should have read this in more detail. Yes, the transfer.
Heather B
Heather B 10 years ago
Oh really? Wow! I must read this. I teach about marketingn and planning with Google Analytics
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How to Sell Products on Twitter Using #AmazonCart and the Drawbacks

Amazon has a new way to buy products while browsing Twitter. Once you have connected your Twitter account to the Amazon Cart service, you can reply to a tweet with...
10 years ago   Blog Content   Stats
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5 Things to Jump Start a Kickstarter Campaign

Editors Note: I have had the pleasure of knowing Ellen Evans and her fmaily for over 10 years. We met when we both served on the board of the Public Relations...
10 years ago   Blog Content   Stats
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