Yeasha Sobhan • Bangladesh

Yeasha Sobhan is a Director at Bashundhara Group and Bashundhara Paper Mills Ltd., where her leadership has catalyzed significant growth in the paper, tissue, and hygiene sectors. As a key executive within Bangladesh’s most prominent business conglomerate, she has played a pivotal role in steering these sectors to become one of the Group's fastest-growing areas.

Her leadership style is underscored by a deep commitment to diversity and inclusion, which she fosters within her team dynamics. Known for her excellent communication skills and emotional intelligence, she has effectively navigated the industry's complexities, making strategic decisions that bolster growth and sustainability.

Under her direction, the company has broadened its market reach and enhanced revenue streams, primarily by expanding eco-friendly and sustainable business practices. Her remarkable leadership was recognized in 2018 with the Bangladesh Women Leadership Excellence Award, a testament to her strategic acumen and impactful role in the consumer-facing sectors of the economy.

Yeasha Sobhan's career is distinguished by her unwavering ambition and results-driven approach, which are key to overcoming women's unique challenges in top executive roles. Her strategic initiatives have propelled domestic operations and expanded the Group’s reach into international markets. Under her guidance, Bashundhara's paper and tissue products are now exported to over 25 countries, enhancing Bangladesh's economic presence on a global scale.

She oversees crucial divisions such as Bashundhara Tissue, Bashundhara Hygiene Products, and Bashundhara Paper, ensuring they meet their production and sales goals while continuously striving for innovation and operational excellence. Her leadership also extends to Toggi Real Estate and Construction Limited and The Food Hall, where she has driven substantial growth and innovation. Her efforts have positioned Toggi as a sustainable real estate development leader and transformed The Food Hall into a benchmark for high-end culinary experiences in Bangladesh.

Her commitment to sustainability is further demonstrated in her management of Bashundhara Paper Mills Limited, where she has overseen the implementation of modern Effluent Treatment Plants (ETPs) to ensure environmentally responsible manufacturing. The company's adherence to ISO 9001:2015 and FSC-CoC certifications complements this commitment to the environment.

Her dedication to brand growth is evident in her strategic marketing efforts, which have significantly enhanced the visibility and consumer reach of Bashundhara's brands. Additionally, she champions the Bashundhara Special Children Foundation, focusing on supporting children with special needs and promoting autism awareness, thus underscoring her commitment to social responsibility and inclusivity.

Through these efforts, Yeasha Sobhan continues to leave a significant mark on Bashundhara Group, profoundly influencing its strategic direction and role in fostering a more inclusive and sustainable community.