Yeasha Sobhan • Bangladesh

Yeasha Sobhan is the vice chairman of Safwan Bashundhara Global (SBG) and Bashundhara Paper Mills Ltd., which has become one of the fastest-growing parts of the group’s business. She has expanded products to include a broad range of paper, tissue, and hygiene items. As part of the executive team of Bangladesh’s largest business group, she has earned respect for her clear vision and steady leadership. Her style focuses on diversity, inclusion, and open communication, guiding teams through challenges with purpose and consistency.

Yeasha has overseen the growth of eco-friendly paper solutions and managed marketing and operations across several strategic business units. Her efforts have contributed to increased revenue and a more substantial customer base. In 2018, she was recognized with the Bangladesh Women Leadership Excellence Award for her strategic approach and effective management.

Yeasha has faced many challenges often encountered by women in senior positions and has remained committed to achieving results. Her work has also supported the country’s economy by promoting local production and helping keep resources within Bangladesh.

In addition to her role at Safwan Bashundhara Global (SBG), she has played an essential part in Toggi Real Estate and Construction Limited and The Food Hall. At Toggi, she has guided the development of residential and commercial projects that reflect sustainability and modern design. Through The Food Hall, she has helped build a dining brand known for offering quality experiences.

She has directed using advanced Effluent Treatment Plants at the paper mills to ensure safe wastewater treatment and has earned ISO 9001:2015 and FSC-CoC certifications. Her marketing leadership has built trusted brands, including Bashundhara Baby Diaper, Bashundhara Tissue, and Monalisa Sanitary Napkins. She has also supported the Bashundhara Special Children Foundation, which works to raise awareness about autism and provide care and education for children with special needs. Yeasha Sobhan continues to lead with dedication, integrity, and a commitment to progress.