When Michael Jordan signed an endorsement deal with Nike, neither of them knew the true power of that relationship. That swoosh accompanying Jordan on posters, billboards and in tv spots, skyrocking Nike's sneaker sales year after year as kids ran out to "Be like Mike". Even today, the Air Jordan is Nike's top selling shoe.
But not every company can afford a celebrity Michael Jordan, and even if they could, they may not need to. Consumers have lost trust in traditional ads, and instead are turning to blogs, social media and online reviews for their purchase decisions.
In this day and age, the real celebrities of the Internet are bloggers.
Trusted content creators with a loyal audience and deep social reach. These are the true Influencers, and Triberr is helping brands find and connect with them through a new marketing channel - Influencer Marketing.