How We Systematically Overvalue Content Consumption
Let's get right to the point. B2B marketers today are not optimizing programs to reach and engage their best prospects.Sure, we talk about a buyer journey or about carefully mapping content. But at...
How to Solve the Marketing Skills Gap In Your Company
A few weeks ago I was talking to Maureen Blandford about marketers, marketing technology, and the need for all of us to move faster.Our conversation turned to skill sets and the current digital and...
As I came back from the B2B Marketing Innovation Summit, put on by Demandbase, I couldn't shake the feeling that we aren't doing enough. That I'm not doing enough.Sure, marketing is changing faster...
Sometimes the best advice and perspective doesn't come from the public figures we hear at conferences or see quoted in publications. It comes from the people who are hands on, doing the work in a...
5 2015 Predictions Only a B2B Marketer Would Care About
It is that time of year again. The time when predictions of the obvious abound and resolutions are quickly broken.I'll spare you my New Year's resolutions (well, most of them at least, read on)....
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