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I originally wrote this article for Forbes. It appeared on their site on April 26, 2023.Customer-centricity provides a competitive advantage for the business, both from...
9 months ago
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Does Your Brand Downplay the Voice of the Customer?
For all the talk about customer-centricity, some businesses ironically downplay the actual voiceof the customer. They chase trends and make investments without fully...
10 months ago
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If You Want to WOW Someone, Do Something Unexpected
Today I’m pleased to share a guest post by Frank Sonnenberg. It’s an excerpt from his latest book, Leadership by Example: Be a role model who inspires...
10 months ago
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Are You Customer-Centric, Customer-Focused, or Customer-Obsessed?
Today’s article includes an excerpt from my latest book, Built to Win: Designing a Customer-Centric Culture That Drives Value for Your Business...
10 months ago
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Prioritize These Five Things to Drive Exceptional Customer Experiences
I originally wrote today’s post for CX Network. It appeared on their site on March 8, 2023.In a world where products and services are becoming more and more...
11 months ago
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