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Blogger Tribe (Public Tribe)

HEROES Marketing is a new framework I developed for managing the marketing activity: H for HUMAN, E for EXPERIENCE, R for REVENUE STREAMS, O for OMNICHANNEL, E for ENGAGEMENT and S for SYSTEM. I truly believe that if you master these 6 topics, you will deliver outstanding marketing results.
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How to Build a Marketing Plan

While we can be very complex when trying to build a marketing plan, I rather believe that the game is more simple but the difficulty is in the details: WHO: Brand (Your...
8 years ago   Blog Content   Stats
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Digital Transformation and Customer Centricity

Digital Transformation is a hot topic these days! It is also a fantastic opportunity for companies to "re-engage" with their customers. In a VUCA world (Volatile,...
8 years ago   Blog Content   Stats
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9 Rules on How to Build Great Campaigns from Ogilvy

Some good tips from an advertising man, David Ogilvy. What you say is more important than how you say it Unless your campaign is built around a great idea, it will...
9 years ago   Blog Content   Stats
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Graduation Ceremony at Solvay Brussels School on 10 October 2015

Please find below an extract of my speech during the graduation ceremony of our Advanced Master @SolvayBrusselsSchool. You are graduating today from our Advanced Master...
9 years ago   Blog Content   Stats
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The Customer Satisfaction Treadmill

The Customer Satisfaction Treadmill described by Daniel Kahneman is an interesting concept when you are thinking about Brands and Marketing. Indeed, our permanent...
9 years ago   Blog Content   Stats
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