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Blogger Tribe (Public Tribe)

Return on Relationship™… simply put the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple $’s and cents. ROR is the value (both perceived and real) that will accrue over time through connection, loyalty, recommendations and sharing. #RonR
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Early this month I was honored to be the keynote speaker as well as moderate and industry leader panel at the Center for Exhibition Industry Research yearly event CEIR...
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As my thinking has evolved around the topic of Employee Advocacy, I have come to realize that a "program' is not the best way to proceed. Although the idea is a good...
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Replay viewers do not want to watch your countdown timer.
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It is very, very rare to have your customer's full attention. No matter how good your marketing is, people are still thinking about the food in the oven, the letter...
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