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As a self-proclaimed “relationship” guy, Ted Rubin, speaker, social marketing strategist, and co-author of “Retail Relevancy,” challenges marketers to get back...
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A marketer’s job is never done. Especially during the hustle and bustle of the holidays, it is easy to make simple mistakes when it comes to marketing. Though it is...
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Your business’s value proposition is arguably the most important element of your overall marketing messaging. A value proposition tells prospects why they should do...
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The Story is Beyond Real and Worth the Read by DJ Edgerton For those of you who know, and not many do…my first real Job was at DDB Needham in NYC as an...
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The holiday season is the time of year that businesses can be made or broken. Many businesses, such as retail, depend heavily on the holiday season that runs...
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