Study: OEM Investments in Digital Infrastructure Essential to Success of Automotive Digital Retailing
The car business is undergoing seismic shifts to its business model, most notably in manufacturing, sales/delivery of vehicles and the evolution of consumer buying preferences. The latest EY...
New Study: Enhanced Digital Skills Required for New Era of Automotive Retail
photo: istockMerging digital communication skills with offline/in-person skills will be one of the most challenging endeavors for automotive retailers. Automotive retail is a fast-changing...
Twitter Rants: The Ultimate Cardio Workout - The First Pencil Podcast
Welcome to this week's episode of The First Pencil!
For those of us who spend time on Twitter (even though it has seriously degraded since Elmo took over), the changes have not been positive. We...
New Study: Integrating Online and Offline Customer Experience is Key to Automotive Digital Retailing
Today's car buyers expect a seamless, engaging experience. This fact is forcing automotive retailers to convert their traditional vehicle sales processes into hybrids of online and offline...
New Mobility Study: Digital Retail Driven By Rise in Consumer Movement to Electric Vehicles
Car buyers increasingly expect a seamless digital customer journey. Consumer expectations for a personalized shopping experience are at an all-time high, and the digitization of everything isn’t so...
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