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Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and helping enterprises large and small develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives. President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in a dozen countries. He is also the author of 3 books on social media, including Maximize Your Social (Wiley), and in 2018 will publish his 4th book, The Business of Influence, on educating the market on the why and how every business should leverage the potential of influencer marketing. Neal resides in Irvine, California but also frequently travels to Japan.

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Facebook is not only the largest social media channel but also an excellent place to help you reach whatever business goals you might have. It allows business users to...
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Ready to elevate your small business today? Then it’s time to get serious about video marketing. Don’t worry, you don’t need a scriptwriter, film crew and...
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For anyone involved in Facebook marketing, it is critical for you to understand what is a Facebook VPN and why it exists. Whether you're trying to promote your brand to...
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Pinterest is a mysterious place if you're not active on it. However, once you realize that it is more of a search engine and a discovery network rather than a social...
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One of the beauties of WordPress as a blogging platform is the fact that it's just a skeleton, allowing its users to add whatever pieces of flesh they want to it. It...
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Why do some social media content ideas get shared widely while others die in absolute oblivion? There is a lot of social media content being created and the competition...
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Hello everybody! From our series of comprehensive guide articles on how to start a blog, we have already learned how to create a blog from scratch. Also, I have told...
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This how to use Pinterest for marketing post contains affiliate links, meaning that if you choose to click through and make a purchase, I will receive a small...
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As we review the video marketing statistics below, you will see that video marketing is a strategy that you cannot ignore if you want to market online. You'll soon be...
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With Instagram having 1 billion users, 500 million of them monthly active users, you should actively engage on the platform and take advantage of any Instagram...
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What happens when your brand partners with macro influencers, some of the most influential people in the world online? Millions happen. You reach millions of people. ...
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It’s a known fact that social media plays a crucial role in any marketing strategy. Today, it's safe to say that an overwhelming number of marketers consider using...
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If you're reading this because you want to understand how to create a lead magnet, I assume that you already have a blog. A blog on your website has become extremely...
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We all know how vital SEO optimization is to the success of your website and brand. Having the best game plan is critical to achieving the desired outcome from your SEO...
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It’s an unpleasant but inevitable fact that most brands, at one time or another, find themselves faced with a crisis.  Whether its an issue with a faulty product or...
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