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Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and helping enterprises large and small develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives. President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in a dozen countries. He is also the author of 3 books on social media, including Maximize Your Social (Wiley), and in 2018 will publish his 4th book, The Business of Influence, on educating the market on the why and how every business should leverage the potential of influencer marketing. Neal resides in Irvine, California but also frequently travels to Japan.

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Whenever I see someone posting a photo on Instagram, they are adding a caption. And if they are adding a caption, they are writing. Look around and you might find a lot...
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According to the Content Marketing Institute report, 88% of B2B marketers are using content marketing as part of their marketing strategy. These days content marketing...
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Email marketing 101. You know you need to do it. You're convinced it's the way to go. But how do you get started, figure out what to send in your newsletter every month...
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When someone recently asked me what is the number one challenge for marketers in the near future, I replied that it would be how to bring together the various types of...
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Are you having trouble driving traffic to your B2B website? Does your B2B content marketing program leave everyone yawning with boredom? It’s time to shake things up...
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Content marketing is not only a way to gather visitors for your website but also helps develop your company’s brand voice. Wondering why? Apart from publishing...
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Content is my bread and butter. Over the years, I have shared content marketing trends, tips, tricks and best practices for this powerful marketing tool and become...
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The festive season is just around the corner: People are waiting for hot ginger coffee, seasonal movies, and ugly Christmas sweaters. This period is also perfect for...
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It’s no secret that influencer marketing is a hot industry. It’s forecasted that influencer marketing will be a $10 billion industry by the year 2020. This means...
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Content marketing tactics like blogging work well right now. They can drive a lot of traffic and leads. But people’s content preferences are changing as they are...
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What are the issues plaguing influencer marketing this year? How can brands and marketers deal with such challenges? In this article, you’ll discover the top three...
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When I think about nonprofit content marketing, one of my favorite marketing strategists I often am inspired by is Jay Baer, author of Youtility and countless other...
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Do you want to increase blog traffic and bring in more visitors to your blog?  It’s a simple question, with most likely a resounding YES as an answer. It’s the...
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If you are a blogger and are interested into why and how to best use Twitter for marketing, keep reading for an introduction to web scraping, why Twitter is the best...
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My approach to marketing has always been similar to that of a contractor. I see myself with a virtual tool belt holding a myriad of tools I can utilize based upon the...
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