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Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and helping enterprises large and small develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives. President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in a dozen countries. He is also the author of 3 books on social media, including Maximize Your Social (Wiley), and in 2018 will publish his 4th book, The Business of Influence, on educating the market on the why and how every business should leverage the potential of influencer marketing. Neal resides in Irvine, California but also frequently travels to Japan.

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Creating content can be time consuming. Do you ever wonder if content marketing is really worth the effort? Is content still really king? The answer is a resounding...
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How do you grow an email list? Well, a lead magnet is one answer. An email list is one of the most powerful and valuable assets of your business. But growing a list can...
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It is never enough to emphasize the importance of content marketing in today’s era. The times when slimy on-the-face advertising gauged unbelievable results are gone....
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We all know that even today email marketing is one of the highest performing marketing channels in terms of ROI. As budgets for social media migrate to Paid Social and...
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Becoming product led puts the product experience at the center of the organization.  Being product led is all about bringing your company closer to your customers and...
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Are you fully leveraging the potential that sweepstakes marketing has for your business? No marketing activity should be created and executed on-the-fly. Especially if...
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In the vast playground that is the world of digital marketing, there is much to learn – including a whole new language.  From SEO to SaaS and from CRM to CRO, it’s...
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Is your brand struggling with content creation for visual social networks and/or visual content mediums? Are you trying to figure out how to best leverage influencers...
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Are you looking for info on how to build a content strategy that is more meaningful and effective? Do you need a single vision helping you unite your whole team around...
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How can you use content marketing to increase sales? Are you looking for actionable tips to help you improve website traffic and dramatically increase sales? You’re...
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When you go online to search for content marketing statistics, you are inundated with options. It would appear that every blogger under the sun has decided to become an...
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The world of advertising has changed quite a lot in the last twenty years, and advertising in China is no different. Television, Radio, and out of home advertising were...
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To be an effective marketer, you need to be a storyteller, a strategist, a researcher, and a data analyst all in one. With so much to do and so much on your plate, it...
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‘Tis the season of all things contagious. So to be poignant, I’m thinking about the art of going viral.  I’m not talking about the kind that makes you reach for...
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You have probably heard that retargeting ads provide some of the highest marketing ROI possible. But for some reason, perhaps you have not been as successful. Or...
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