Engaging Influencers
The biggest mistake brands make when trying to engage influencers is not first trying to understand who they are and what they stand for. They think it is all about the...
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Ted Rubin
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Life is not about waiting for the storm to pass... it's about learning to dance in the rain. :-)
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UBS Advisor Podcasts: @MpSlater and Ted Rubin talk Return on Relationship
"Life is not about waiting for the storm to pass, it's about learning to dance in the rain" – a quote Ted Rubin does his best to live his life by.
I am Mitch...
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Why Marketers Should Add Employee CREATED Content, #ECC, to Their Marketing Mix
If you Google ‘Employee Created Content' the search engine will change your search to ‘Employee Generated Content’ as the idea of employee “created” content...
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Digital Marketing Dive Podcast: Special edition with Ted Rubin ~via @BigHeadDM
Originally posted at Big Head Digital Media
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Want diverse ideas? Time to fix brainstorming
Inclusion of diverse marketing ideas starts early in the process when we brainstorm – avoid the groupthink, include the right people and listen…
Brainstorming is a...
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TYLER BOYDEN
Awesome message
Awesome message
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If You Value Connection… Create and Share Content!
We’ve all heard that Content is King, and over the years, I’m sure you have heard a zillion sermons on the power of creating business content. This isn’t one of...
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TYLER BOYDEN
Great read
Great read
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Tips and Ideas to Scale Your Content Creation
Everyone struggles with generating content. We know it’s a constant process and unless you’re invested enough, you’ll have a hard time maintaining quality and...
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Make This Year a “Social” Thanksgiving… "OK, now do it"
Thanksgiving, the time when we give thanks not just FOR, but TO those who have been an important part of our lives… not the only time I hope, but certainly an...
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Want To Keep Your Customer Experience and Marketing Focused… Beware Automation
What’s the key to an unwavering customer experience and marketing focus? – keep the customer front and center, avoid unnecessary automation and ditch the...
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Good ‘Influencer’ Marketing and Measurement
Something John Andrews and I learned early on, him while at Walmart and me at e.l.f. Cosmetics is that when it comes to content marketing, influencing someone means...
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Employee Created Content (#ECC) vs. Employee Generated Content
Employee Created Content #ECC is a fast-growing trend in modern marketing, and brands who embrace it over dated control-focused employee policies around their online...
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Ted Rubin on Social Media Success and Programmatic Advertising ~via @tech_funnel
In this interview, Ted shares why many of us get so distracted on social media that we forget about making genuine human connection and relationships and what we can do...
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Who Made You the Arbiter of What Does and Does Not Belong on LinkedIn?
LinkedIn Response, When Someone Tells You What You Should and Should Not Post…
First of all… curious who made you the arbiter of what does and does not belong on...
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Too Many Marketing Tools Create Sloppy Work, and Too Few Brands Seem to Care
Telling it straight on the impact marketing automation tools are having on marketing and highlighting a couple of examples that have caught my eye.
There are plenty of...
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