How Do We Find Out What’s Important to Our Audiences?
How do we find out what’s important to our audiences? Ask them! Have social conversations, pick up the telephone and talk to your best customers. Engage them in conversation. Ask them what’s...
The secret sauce here is providing good content because content creates a platform for people and brands to communicate, not just about products and services, but about what is important to...
Digital Marketing Dive | Ted Rubin & John Andrews Talk About Retail Relevancy
Via Seth Goldstein and Digital Marketing Dive Podcast… Ted Rubin and John Andrews have been in the retail space for more than they care to mention. The two are long-time business partners and...
Leadership Series... Elizabeth Suárez Interviews Ted Rubin
Elizabeth Suárez: In this series, I chat with various industry experts on the intricacies of business and discover what advice they can offer to both seasoned and emerging leaders.
I sat...
The Universal Coupon is a New Industry Standard... AI (8112)
The Universal Coupon is a new industry standard. It brings all coupon data to the cloud to enable a serialized, single-use manufacturer funded coupon. If coupons are a part of your retail strategy,...
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