Your Brand is a Promise, and Your Reputation Depends on Whether You Keep It
The difference between brand and reputation can be easy to overlook, as many marketing writers use the terms interchangeably. While they share similarities, they are not the same thing, and...
Coffee and 'Straight Talk' in the Clouds with Ted Rubin
VIDEO ??
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Coffee In The Clouds With NYDLA's Thomas Capone… NYDLA.org's mission is to support a global forum dedicated to the exchange of ideas and information. At its...
Keep the Trust, Keep the Permission, Keep the Customer
An email marketing list, and the marketing that follows, is not simply about numbers… it’s about adding value to both your brand AND the consumer. Unfortunately, too many are simply banging away...
Quality customer service requires a strong plan and a system built to resolve issues efficiently. It’s about looking at challenges constructively and teaching customer service reps (as well as...
Looking People in the Eye Digitally: Unlocking a World of Information and Connection
In our digitally connected age, the ability to look people in the eye takes on a new dimension. Beyond the traditional interpretation of eye contact, it now encompasses using digital tools to...
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